Our ethos
Funkhauser | Brand Story
We are, by definition, a DEFIANT brand promoting positivity through self-appreciation and personal growth. There comes a day when each of us is called to draw a line in the sand. A moment in time when we will have to decide how we will live out the remainder of our lives. For some, the decision comes like a lightning bolt. Sudden, powerful, and impossible to ignore. For others, it’s a slow burn, a dawning realisation that the life they have been living is not in keeping with their true selves. No matter how it comes, the decision to stand defiant against life’s challenges, embracing positivity and hope, does not necessarily predict an easy path ahead. But it is a decision that we at Funkhauser believe is well worth making.
Wear Your Positivity
At the core of our brand is the concept that every day, we wake up and make a decision about how we are going to face the world. Those of us who bravely decide to see ourselves as overcomers, as people who refuse to be defined by our challenges, often find that the world begins to look a little brighter. And when we can share that vision with others, the world gets brighter still. Our products are designed to serve as daily reminders of the power of positivity and the importance of staying the course even when things get tough. Retro Geek inspired designs are intended to capture attention and spark a conversation. Each one is a tangible representation of the belief that we are change agents in our own lives and in the lives of those around us.
Change Your Perspective, Change Your World
They are beacons of hope, meant to inspire and encourage those who wear and keep them close – a message that no matter what life throws our way, we are resilient enough to rise up and celebrate another day. Social evolution is the heart of our brand. And it all starts with each of us deciding that one day is today. Putting our positivity into practice and adopting a defiant attitude in the face of whatever comes our way. Only through gratitude, awareness, and personal growth can we truly move towards co-elevation, ensuring that our time here is well spent, sparking joy in the lives of others.
